Selling merchandise doesn’t mean turning your waiting room into a shop. Some retail presentation elements can be incorporated in your surgery to achieve more product sales. Your patients may not want to be sold to, however correct display can motivate a patient to buy rather than feel pressured into it.
We understand that your main focus isn’t selling dental products. However, increasingly we are seeing dental surgeries incorporating a strong retail focus. It makes sense that your patients value your endorsement of certain products. You are providing a purchasing opportunity for people when they are more aware of a particular need.
If you are considering refurbishing think about the following before talking to your designer:
1. What products do you think you patients would benefit from?
2. How much product do you want to sell?
3. How much product do you want to display?
4. How much storage will you need?
5. What merchandising/display stands are provided with the products?
Effective retailing is not just a display case. Our aim is to incorporate the presentation of products in an effective and integrated way. I like walking into a space where everything makes sense and nothing is over powering. Often an ‘off the shelf’ display cabinet just doesn’t cut it.
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Hi Natasha,
I think you are spot on about providing a space that blends the core purpose of being there with retail opportunities.
Whether in a hairdressers, beauty salon or dentist surgery, people appreciate access to goods promoted by experts.
Natasha, I agree that selling products needs to blend in with the overall surgery design. What I notice is that my children just love buying things at the dentist. A new tooth brush from the dental surgery seems to have more credibility than one from the supermarket – even if they are the same! I think their logic is that if the dentist sells it than it must do a better job. I really don’t care why it works but I love the fact that they are more motivated.
Hi Julia
It’s funny, isn’t it? My stepdaughter is addicted to the toothbrushes at her orthodontist (now we just have to get her to keep using her elastics!)
Hi Simone
That’s right – and as we work in all areas of commercial interior design, it makes sense that we ‘cross-pollenate’ design solutions if we see a need.
Thanks guys – great to hear from you!